Willie Harcourt-Cooze was very popular in 2009 when his documentary, "The Chocolate Revolution", aired on Channel 4. With investment from Marco Pierre-White he'd started his own chocolate brand producing 100% cacao and more. 

However the new generation had not seen the documentary and while Willie had a lot of middle aged fans he needed to attract more age groups in order to sustain and grow the business. 

I immediately transformed the comms. Efforts were very passive, only taking opportunities if press or collaborators reached out. I reached out to press and influencers. Within 3 months the brand appeared in every major newspaper and magazine in the UK. 

I managed all of the social media, getting to know top fans by name, keeping notes and setting challenges, quizzes, delivering fun facts and videos from the chocolate factory.

Then I took Willie live, to show off his skills as the chief chocolate maker in the UK, new people fell in love with his effervescent personality as they had through the documentary. 

Online sales increased so much it overwhelmed the factory, I was told off for selling too much through the email marketing. I spent three years with Willie's Cacao and I'm very proud of all of my work there, although I do think that with chocolate as tasty as this it's an easy sell!