Botastic
Aesthetics
Content, Marketing and SEO Director
YEAR
2014-2025
CLIENT DETAILS
Botastic
PROJECT DETAILS
Eve, a prescribing nurse and aesthetic practitioner had a small space in York and Hull where she delivered her services, renting rooms from salons. Her reviews were excellent, her services top notch yet word wasn't spreading, her client base not growing. In the beginning I agreed to take her on in exchange for treatments. I redesigned the website, rewrote the entire copy and optimised the site for organic SEO. Within 3 months she was the number 1 result for Botox in Hull/York/Scarborough/ Yorkshire. Along with other search terms such as Dermal Fillers, Thread Lifts and more.
Eve started her own social media and her followers began to grow too.
She had to close bookings due to enquiries through Google. She expanded. First creating a treatment room at home, then her own clinic in Hull town centre, finally a full million pound medispa with dozens of staff in the affluent area of Anlaby. She remains one of my closest friends today and it all began from a little Botox







