Keyword opportunities for Self Catering Holiday Homes in the UK
July 8, 2025
Five Great Keyword Opportunities
Here, we put together five keyword opportunities for self-catering holiday homes, giving you insights into your demographic while revealing opportunities you may have overlooked in your organic SEO or PPC campaigns.
For ease of explanation in this quick guide, let’s pretend we’re marketing a 3-bedroom detached cottage in Yorkshire.
Location Based Keywords
The location is the most important factor of any holiday home and could not be ignored when discussing the keyword strategies. You already know that your target market is searching for the perfect self-catering holiday + [Location]. There are many variations of the location you can use.
You can target keywords on the:
· County – Yorkshire or North Yorkshire
· Town - Filey
· City (or nearby city) - York
· Suburb – Royal Oak
· Village - Humanby
· Popular Area (such as the Yorkshire Wolds, the North Yorkshire Moors or the Yorkshire Dales)
In this instance, short tailed keywords would resemble: Holiday Cottage in Filey, Yorkshire. Holiday Cottage Near York, Self-Catering Holidays North Yorkshire.
Attraction or Event Based Keywords
There are many keyword opportunities surrounding nearby attractions or events. Holidaymakers will search for accommodation nearby a popular theme park or annual event.
For example, the holiday cottage in Yorkshire would be the ideal base for visiting:
· Flamingo Land (A popular theme park that is visited by thousands from all over the UK and abroad)
· Radio 1 Party on the Beach at Scarborough
Keywords surrounding these terms are less competitive but they still have a lot of traffic.
In this instance, the keywords would resemble: Self-Catering Cottage Flamingo Land.
Holiday Category Keywords
There are opportunities to uncover based on the type of holiday the customer is looking for. Is your holiday cottage close to the beach, rural or in a city?
For our 3 bedroom holiday cottage in Yorkshire, we can explore two different sets of keywords as it is close to a beach but also a little rural. This appeals to those looking for a country retreat along with families looking for a beach holiday.
Keywords would resemble: Seaside Holiday Cottage in Yorkshire. Country Self Catering Cottage in the Yorkshire Dales.
Facilities
The onsite and nearby facilities of a self-catering holiday cottage can be used to identify keyword groups that target a large proportion of holiday makers. For instance, the 3 bedroom self-catering holiday cottage in Yorkshire is close to a golf course, a spa and a swimming pool.
Many holiday makers will look for facilities such as this when booking a luxury holiday. The facilities you highlight depend on your target market, for example, if you would like to appeal to families, you may explore keywords surrounding kid’s clubs, playgrounds and play areas, swimming pools. If you would like to appeal to couples, keywords surrounding golf and spas will be advantageous.
Amenities
Finally, holiday makers search for self-catering holidays based on amenities. You already know that the term Self Catering Cottage + Hot Tub is highly sought after and extremely competitive. Consider the amenities your holiday home has, and explore keyword groups to target these. For example. Holiday Cottage in Yorkshire with hot tub. Holiday Cottage with Wi-Fi. Holiday Cottage in Filey with garden. You’ll be surprised at how much traffic these keyword terms bring.
A quick tip on how to identify more keyword opportunities:
To identify more keyword opportunities, look at your holiday home site or one such as Airbnb and see how the homes are filtered through search. These search filters will highlight many keyword opportunities for self-catering holiday homes in the UK.
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