How to Make Your Customers Feel Special
July 6, 2025
Your Customers Are Your Livelihood
We’re a nation that loves the convenience of modern technology but still yearns for the old days. We loved it when we’d be recognised as we entered a shop and our regular purchases were waiting. We loved being known by name and having a small chat about our days but as technology advanced, we also adored the speed and convenience of faceless, impersonal shopping and services.
In short, as customers we want it all and those that succeed in business generally give customers exactly what they want. The biggest brands invest millions into marketing that gives the illusion of personalisation, making the customer feel special as an individual, as a small business, all you have to do is spend time.
Here are five ways to make your customers feel special today:
Keep a Record - Rolodex or CMS?
Remember the rolodex? Whether it’s physical or virtual, the rolodex is your best friend for keeping track of your customers. It’s your own, inexpensive CRM and can be used to your advantage again and again. As soon as you make first contact with a customer open a new file. Note down their contact details but also any information they volunteer such as:
· The names of their family members
· Their likes and dislikes
· Their place of work
· Their birthday or any special occasions
This ensures that as your customer base grows, you can always make your customers feel special by showing you’ve listened to every word through your communications.
Ask For, And Value, Their Opinion
Good businesses know that their customer’s opinion is gold. Unfortunately, as customers, we don’t realise just how valuable we are. Make sure your customers feel valued by asking for their opinion and acting on their feedback. They’ll not only feel special as a person, they’ll also attach a loyalty to your business as they’ve had an invested interest.
Make Them a Star for a Day
Social media is an ideal way to interact with customers and few people will shy away from light hearted public attention. Don’t just tell your customers how much you value you them, tell everyone else too, and let your customers receive the recognition they deserve. Saying thank you and showing your gratitude goes a long way to making a customer feel special.
Be Transparent
Business is not always plain sailing, factors can happen out of your control. As long as you’re always honest and open, your customers will feel valued. Customers are intelligent people and will see through any attempts of cover up, insulting their intelligence will only lead to a bad relationship. Make sure you tell them as soon as you know a problem may be encountered whether it’s late delivery of a product or service, a mistake made, or a double booking, they’ll forgive as long as you’re honest and it could even improve your relationship.
Don’t Stop When the Job Ends
The true measure of a company’s customer service is when the sale or job comes to an end. Aftercare is almost more important that pre sales care as it will make the difference between a loyal customer and one that will shop elsewhere.
Make sure you follow up to ask if they need any help or have any questions. Answer any queries they have quickly and with complete respect. Above all, show them how much you valued their custom by remembering them and your interactions (you can refer back to point 1 for this).
When thinking about how to make a customer feel special consider what brands and service providers have stood out to you over the years. Who would you recommend and who wouldn’t you?
This will give you a clear idea of the customer service that works and the apathy that puts customers off.
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