How to Use Trends to Boost Your Content Marketing Strategy Today
July 9, 2025
Here's How to Growth Hack Ethically
Continuous content marketing and steady growth depends on high authority backlinks, organic SEO, a good PPC campaign and a wide range of information shared with the right people. Depending on your size of business you may be content to gain a few high authority backlinks per week but what can you to boost your marketing substantially using current trends.
Tapping into a current trend can give you a high amount of traffic over a short period of time. It’s not forever sustainable, but, if you maintain interest, you may retain the visitors and enjoy success beyond your wildest dreams. Those figures you enjoy through growth hacking can become an everyday reality. Growth hacking can be explosive while the results can be mind blowing. Of course, the bigger the budget, the more investment you can put towards growth hacking but by tapping into trends you can enjoy growth hacking on a budget, here’s how.
Identify the Current Trends
The first step is to identify a trend. Through our process we identified Pokémon Go. The demand for this APP was crashing servers and we wanted to claim a slice of that traffic as our own.
To identify current trends, you can scrutinise threads such as Reddit or Tumblr to see what people are talking about. Keep an eye on YouTube for viral videos, stay abreast of the news, and act quickly to capture data surrounding the topic.
Use Data as a Strategy
Publications and readers adore data which is why surveys are so popular. Magazines and digital news sites love to publish facts and figures, as it’s these facts and figures that bring readers and subscribers. We understood this from the beginning, and used a counter on our landing page to highlight the number of downloads. This counter worked in two ways:
The publications could not escape the popularity of Pokémon Go while the numbers gave them the facts and figures they needed to publish a real story using our data as the source.
It’s incredibly important to use data as part of your growth hacking strategy. Data appeals to editors and bloggers, and you will receive good backlinks, hopefully high authority, when your data is referenced. This in turn, will impact your own SEO strategy in the short and long term, ensuring your growth hacking campaign works for you, for longer.
Create Great Content
After identifying a trend, it’s important to build good content that you can share across the internet. This includes:
· Facebook Social media posts
· Facebook Social media posts on other’s pages
· Tweets and Direct Messages
· Articles for Magazines and Blogs (along with promises of exclusive content, no site likes to publish duplicate content it hurts their own SEO).
· Email content
· Press Releases
· On site content
This should all be prepared before making any contact so you can be responsive and act quickly as soon as you receive a bite.
Top Tips from Our Growth Hacking Campaign
In our case, we hopped onto the trend of Pokémon Go and created data driven content about the APP we knew many would want to share. We acted when the iron was hot, before people became sick of the APP and while interest was still at it’s peak. It’s worth noting, to benefit from growth hacking using trends as part of your strategy, you need to act quickly. This includes creating the content, identifying the targets and also communicating with editors, bloggers and social media influencers. Most trends have a small window when interest is at a high and this is when you need to act in order to claim a slice of the pie!
Identify Your Target Market and Build a Contact List
Once you have your content, it’s time to identify your target market and to choose one or multiple ways of engaging your prospects.
To identify the target market you can use tools to help you uncover social media influencers, you can find out who is talking about the trend and you can approach publications who have already mentioned the trend you have data on. In our case:
· We looked for those who had an interest in Pokémon Go on Twitter and calibrated their email addresses in order to communicate directly.
· We identified magazines who had written about Pokémon Go and found the email addresses of the journalists involved.
· We created a list of bloggers on Facebook, with a view to targeting these at launch.
· We drafted a whole email list of people we knew would be interested in the data we had to share with the world.
· We identified forums where we could ask questions and give answers surrounding Pokémon Go, such as Reddit and Quoro.
· We built a list, through researching tech bloggers and influencers that consisted of thousands of people. We then refined the list to make it more manageable for the team by identifying the top influencers in that sector and those who had shown an interest in the APP from the beginning.
Launch Your Content
Preparation is as important as the actual launch. If not more so. If you are fully prepared and confident in your content, the next phase should blow you away as it explodes.
This is when the magic happens. This is when you share the content and watch as your traffic increases, you start ranking for more keywords and you build countless high authority backlinks.
We had a team working to target those we identified across a wide range of platforms.
On Twitter
We sent a brief email directly to those we’d found the email addresses of. We also retweeted a tweet of the highest social media influencers to put us on their radar, and if their Twitter direct messages were open, we slid into those too.
The Power of Three
There’s a belief that once a person encounters a brand, an ad, a name three times, it will stay in the mind and become familiar, rather than alien. Hence why radio stations play the same ads in every ad break, they promise the power of three to the brands that advertise with them.
We used a tool to automatically like tweets that mentioned Pokémon Go. We pinned our data to the top of our feed and put it in our bio, so when users followed our likes, they saw the data above anything else.
We didn’t only use Twitter.
On Facebook
We targeted digital magazines on Facebook, we posted on their walls.
Within Communities
We posts sub threads with different headings within communities and also answered questions relating to Pokémon Go within the forums.
To an Email List
We kept the message short and sweet with a link to the content.
Paid Advertising
We began a short PPC campaign around the terms Pokémon Go Stats, and Pokémon Go. Budgets can generally stretch to this as growth hacking spans days rather than weeks and so a short campaign is not usually out of reach.
We used a tool to manage replies so we could act in real time along with a team of virtual assistants.
The Results
We gained hundreds of high authority links from high domain authority blogs and magazines. We received 92,000 visits to the page in a week. Today we still enjoy the success of this growth hacking, and if you follow these steps, you too, can do it.
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